During the Spring Festival holiday, Beihu District of Chenzhou City launched wonderful theme activities. According to the statistics of the Hunan Province Smart Culture and Tourism Platform, during the Spring Festival holiday, Beihu District received 1.48 million tourists, with a total tourism revenue of 1.005 billion yuan.
Beihu District continued to activate new consumption models, scenes, and forms. Cultural and tourism activities such as “Beihu in Poetry” and “Starry Sky Concert”, integrating various forms like food, intangible cultural heritage, cultural and creative industries, Hanfu party, and street performances, were greatly popular. The Beihu Cultural and Tourism Business District received 100,000 tourists a day at its peak and became one of the must-visit destinations for citizens and tourists in Chenzhou.
As the main battlefield for the economic and social development of Chenzhou, Beihu District has deeply integrated unique scenery, cultural history, as well as local culture, and improved tourism products, transportation, management, and other factors, in a bid to improve the service quality, optimize the consumption structure, and create a characteristic consumer IP that integrates food, accommodation, transportation, travel, shopping, and entertainment. As of now, it has significantly accelerated the diversified development of its market entities.