On May 6, the reporter learned from the Municipal Bureau of Culture, Tourism, Broadcasting and Sports that during the "May Day" golden week, our city received a total of 2.3555 million tourists of all kinds, with a year-on-year growth of 44.42 percent, and the total tourism revenue was 1.874 billion yuan, with a year-on-year growth of 58.65 percent. According to the same caliber, compared with the same period last year, the number of tourist arrivals and tourism revenue returned to 117.6 percent and 128.2 percent of the May Day golden week in 2019 respectively.
During this year's "May Day" golden week, all counties (cities and districts) welcomed tourists on the premise of doing a good job in epidemic prevention and control. The city's cultural tourism market was stable and orderly, the regional distribution of the tourism market was more reasonable, the tourists traveled rationally, and the quality of civilization was further improved. At the same time, rural tourism, suburban tourism and self driving tourism continue to be popular among tourists.
Red scenic spots are popular. This year is the 100th anniversary of the founding of the Communist Party of China. In combination with the study and education of Party history, our city has planned the development of red tourism in the whole region with Shazhou as the core. Focusing on the development of red tourism, the city has striven to do a good job in resource protection and development, service upgrading, activity planning, and construction of high-quality routes, and solemnly launched the "Xiangnan Red" series of red tourism boutique routes with the main line of "inheriting red gene and promoting green development" with red, green, ancient and warm color tourism resources.
Rural tourism is popular. The excellent residential experience tour, family self driving tour, parent-child tour and suburban tourism have strong momentum. The city's national and provincial key rural tourism villages and more than 50 provincial five-star rural tourism areas (points) gave full play to their own advantages, launched special amusement projects, did enough red, green, ancient and warm articles, attracted a large number of rural tourism fans, and the phenomenon of tourists' piling up in key scenic spots has been gradually alleviated. 5 days of vacation also greatly promoted night travel, and the cultural tourism industry chain has been effectively extended, and the cultural tourism consumption has been upgraded. Meanwhile, a batch of excellent residential accommodation with distinctive personality and standard standards is difficult to meet. The occupancy rate of Dongjiang Lake No.1 Homestay, That Year, Sumuri, Anbu Xiaodongjiang and other residential accommodation has reached 100 percent for three consecutive days.
The festival atmosphere is stronger. Around the celebration of the 100th anniversary of the founding of the Communist Party of China, the city's culture, tourism, broadcasting and sports system has carried out a variety of mass cultural and sports activities. By further strengthening the management of offline cultural activities of public cultural services, enriching the supply of online cultural products, and orderly promoting the implementation of free opening of public cultural venues at all levels in accordance with the requirements of the guidelines for epidemic prevention and control measures and other documents. Through public cultural cloud, website, WeChat official account and small program, our city has carried out various forms of public cultural online services, actively pushed more high-quality digital cultural resources, and enriched the spiritual and cultural life of the masses.