With the first Hunan Tourism Development Conference approaching, Wu Jupei, secretary of the CPC Chenzhou Municipal Committee, served as the spokesman of the city’s beautiful scenery to talk about the plans for promoting tourism industry.

 

Mist-enveloped Dongjiang Lake 

 

Shazhou Yao Ethnic Village in Rucheng County, where the story “Half A Quilt” took place. Photo by Guo Weibing

 

 

Here, you can learn the heartwarming story of “Half A Quilt” which happened on the Long March of the Red Army; you can enjoy the beautiful scenery in scenic spots like Mangshan mountain, Dongjiang lake, Yangtian lake and Gaoyi Ridge Scenic Area featured by Danxia landform and Suxianling, taste the delicious food like fish rice noodles, take a bath in a hot spring, as well as appreciate the amazing Kunqu Opera.

 

When interviewed, Wu gave a detailed and vivid description of the food and scenery of Chenzhou. He noted that it is such a popular tourist resort that visitors may find themselves reluctant to leave and the trip really worthwhile.

 

“It will give you a jolt to visit Chenzhou, otherwise it must be a pity.” Wu extended his cordial invitation to all potential visitors, saying it will be a worthy trip to travel around beautiful Chenzhou. 

 

Splendid Wuzhi Peak in Mangshan Mountain

 

Danxia Landform in Gaoyi Ridge Scenic Spot

 

 

The idea of implementing the strategy of all-for-one tourism and building a world-famous tourist destination was put forward at the 12th Hunan Provincial Party Congress, which provided guidance for tourism development in Chenzhou.

 

According to Wu Jupei, Chenzhou, which plays an important part in tourism industry in Hunan, has closely combined its own advantages and characteristics with the strategic goals to launch a cultural tourism program under the guidance of the provincial party committee.

 

 

Suxian Ridge  Photo by Jiang Wenhui

 

The program intends to build a hundred-billion-yuan cultural tourism industry, promote 101 cultural tourism projects with a total investment of 35.13 billion yuan, and implement 10 measures to advance the cultural tourism industry. 

 

The 101 projects will cover red cultural and tourism, upgrading of scenic spots,  quality improvement and expansion of hot springs and health preservation sites in forests, integration of tourism with culture, industry and sports, and advancement of rural revitalization through cultural tourism. Moreover, cultural and tourism consumption cluster area, smart tourism service, expansion of homestay inns and star hotels will also be advanced.

 

"Ten Measures" are to set up a leadership team to promote high-quality development of the city’s tourism; to strengthen the system of municipal officials responsible for key tourism projects; to reinforce the concept of project-priority; to build a system to coordinate the recovery of culture and tourism industry and regular epidemic prevention and control; to introduce a comprehensive policy document to boost the recovery and development of the industry; to formulate a set of preferential policies; to carry out marketing and promotion activities; to provide platforms for key cultural and tourism projects to attract investment; to organize contests on service quality improvement in cultural and tourism industry; to organize a cultural and creative product competition.

 

One goal is to make Chenzhou a well-known tourist destination at home and abroad in the new era.

 

Hot spring in Rucheng county

 

 

Fish rice noodles

 

 

How will Chenzhou seize the opportunity of the first Provincial Tourism Development Conference to speed up the high-quality development of tourism?

 

According to Wu Jupei, Chenzhou is now cooperating with the preparation for the city’s tourism development conference, and will go all out to host the second Hunan Tourism Development Conference, hoping to contribute to the transformation of the tourism industry in Hunan affected by the Covid-19 pandemic.

 

Hunan Kunqu Opera  Photo by He Yuxing

 

An influential event can make a city more well known. Therefore, Chenzhou will make full use of the provincial tourism development conference and take extraordinary measures to promote the infrastructure construction, rural revitalization, industrial upgrading and integration of red tourism and natural attractions, so as to build a new platform where tourism serves to drive the economic and all-round development in the society, and where the new looks are displayed in terms of culture and tourism, urban and rural development and economic and social achievements in Hunan.

 

In addition, Chenzhou will make endeavors in cultivating market players, building first-class tourism products, integrating various industries, strengthening promotion, improving service quality, creating new brands to build itself as well as Hunan a famous tourist destination at home and abroad.

 

"After the second Provincial Tourism Development Conference, we will step up efforts and do the utmost to ensure that, during the 14th Five-year Plan period, it will receive 110 million tourists and the total cultural output value and tourism revenue will exceed 130 billion yuan, with the added value of culture and tourism industry accounting for more than 10% of the city’s GDP," noted Wu confidently.