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Future Development of Chenzhou Homestay

2019-01-03

 

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                                                                                        The Interview Group in the Yunling Zhuhai Ecological Farm

 

The interview group successively visited the Mangren Valley and Pingle Villa in Yizhang County, Zhuyun Yunshan Meidi Hotel in Zixing City, Yunwu Mountain in Dongjiang Lake Town, the Meow Houzzz, the Mountain and the Water, Nashan Shuiyun River Residence in Suxian District, Yunlin Zhuhai in Beihu District. Through on-site experience and in-depth conversation with the homestays' hosts, they felt the different style design, characteristics and infrastructure of homestays, and the different thoughts and souls of the hosts in the counties and urban areas.

 

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             The Interview Group in the Dongjiang Lake No.1 Resort Hotel

 

Reporters interviewed the members of the interview group. Ma Jie, Director of the Publicity Office of the Propaganda Department of the Chenzhou Municipal Committee, believed: the development of Chenzhou's homestay is relatively late and relatively small in China. The planning and construction of a good homestay cluster mainly depends on the leading of government industry and conforms to the law of market development. At present, Zixing homestays play a leading role in the development of Chenzhou homestay. Especially, a series of homestays with Dongjiang Lake as the core have set a good benchmark in Chenzhou due to their early departure, good construction and high market acceptance. Homestay is a complex and we must be based on regional characteristics, and rely on scenic spots. If there is no history, culture or tourism resources, it will be difficult to develop alone.

 

Mangshan Lake Resort Homestay under construction in Yizhang County will not see the rudiment of development until the next three years. This project, with large scale of development and strong external support, is invested and led by Everbright Bank in the direction of homestay development, which will play a great role in promoting the future development of the people's livelihood in Mangshan.

 

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The Interview Group in "The Mountain and The Water"

 

Liu Hong, a reporter from Chenzhou TV's "Industry Observation", said that Chenzhou's homestay was better than he had expected. A group of cultural and emotional entrepreneurs like Li Yangquan returned home to bring back the more advanced ideas and successful models outside, so that the development of Chenzhou homestay industry has a relatively high starting point, and attracts a large number of people who are keen on industry business. Because there were also some successful transformation from "mine owner" to homestay, such as Li Weijun, the host of Mangshan Lake Resort in Yizhang, and Cao Shuchen, the host of Yunlin Zhuhai Ecological Farm in Lutang Town of Beihu District. They have seized the business opportunities of homestay development, systematically understood the prospects and development direction of homestay development through visiting and studying, precisely positioned themselves, and walked out of their own unique way of homestay development.

 

Chenzhou's natural scenery and tourism resources are suitable for the development of homestay development. The Chenzhou Municipal Committee and the Municipal Government have made great efforts to support the development of homestay. In addition, there are a group of people who are keen on homestay business in Chenzhou and we believe that the homestay industry in Chenzhou will develop very well.

 

Zhou Lu, a reporter of Chenzhou TV News, said: Through interviews, I found that these hosts have advanced ideas in decoration and service. Many tourists from other places have high expectations for Chenzhou's homestays. They like to compare Chenzhou's homestays with Erhai's in Lijiang. It seems very gratifying that only if you do well can you compare yourself with the best.

 

In order to diversify the main body of investment, Chenzhou City has actively docked with well-known domestic homestay owners and platform enterprises to visit Chenzhou for investment invitation since this year. It has received a number of investors such as Blossom Hill Inn, Lancheng Group, House in Clound, etc. to conduct site selection and investigation in Suxian, Zixing, Rucheng and Guidong. This year, Chenzhou City has given more support to the development of homestay industry.

 

In terms of financial support policies, Chenzhou City has allocated 10 million special funds for the development of homestay industry, set up a financing platform, set up and improved the organizational structure and operation mode of tourism development fund and tourism investment company, actively carried out bank-enterprise docking, and relaxed the conditions for tourism enterprises to enjoy preferential loan policies for small and medium-sized enterprises.

 

In terms of land use support policies, the land that meets the requirements can be provided by means of site selection, land transfer and allocation, the rural collective economic organizations and villagers can use collective construction land to develop tourism projects independently, and the contractual rights of collective land such as non-farming land and woodland can be used in the development of tourism projects by means of investment and leasing in cooperation with developers without changing the use of land.

 

In terms of personnel training, Chenzhou City has strengthened the cultivation of the hotel management, homestay design and other related professionals, relying on local colleges of Xiangnan University and Chenzhou Vocational and Technical College. At the same time, the city has actively introduced professionals and experienced service personnel from home and abroad in the homestay design and management, and will organize two training sessions of homestay talents training every year to strengthen local talents training so as to promote the standardized development of homestay industry.

 

Chenzhou City has such good landscape and tourism resources. It is believed that through the 2018 Chenzhou (Guangzhou) Homestay Promotion Conference, more tourists will be attracted to Chenzhou to feel the homestay culture and more high-quality investors will be attracted to develop in Chenzhou.

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