Yizhang Pingle Villa, with Hui style architecture, has been developing homestay since 2015. The Villa is committed to sustainable development in the mode of agriculture, catering and homestay, bringing guests a personalized and different homestay experience.

Hui style architecture in Pingle Villa

The Navel Orange Base in Yizhang County

"With the change of people's consumption concept, it is no longer limited to one night at will, more attention is paid to the overall experience of travel, and more personalized needs, so it is necessary for homestay to attract customers with characteristics." Chen Mao, a young man of the post-80s generation, has advanced and successful entrepreneurship ideas.

Chen Mao used agricultural resources and landscape resources to connect homestay with small-scale industries with local characteristics, to promote the linkage development of the whole industry, and to fully integrate the first, second and third industries. In the Pingle Villa with 10,000 mu navel orange base, which was awarded the "National Five-Star Eco-Farm" in 2018. He combined orchard agriculture with tourism to develop farmyards and picking gardens, and combined traditional agriculture with service industry to build ecological restaurants with rich vegetables and characteristic farmhouse houses with beautiful environment to attract workers in the city, as well as including the swimming, horseback riding, fruit and vegetable picking and other projects, striving to achieve a selling point in the four seasons. It is very popular with tourists.

Chen Mao put homestay in the position of "supporting role" and rebuilt the villa by referring to the architectural style of Hui style architecture and local ancestral temples and the interior design of modern style to develop rural tourism, relying on catering and homestay, attracting many tourists in winter and summer holiday and better driving the navel orange industry.

In recent years, by integrating Mangshan ecological environment and cultural tourism resources, the homestay industry has developed quietly. In a good investment environment, investors also have a "retainable" business environment. The total investment of Yizhang boutique homestay is estimated to be 5423.54 million yuan, including 21 boutique homestays and 119 ordinary homestays. Through the new pattern of the homestay industry development of "the overall layout of the government, the joint promotion of industry associations, the active investment of social capital and the active participation of local residents", the brand of boutique homestay with Yizhang characteristics will be formed.