More concerns after the successful 2015 Hunan (Chenzhou) Agricultural Products Expo

2015 Hunan (Chenzhou) Agricultural Products Expo was closed successfully. 457 agricultural enterprises and professional cooperatives of Chenzhou city attended the expo and presented their 6000 kinds of 400 series products there. 236,000 people visited the expo, contributing 410million yuan sales volume of cash on site. Furthermore, signed and intended volume was amounted to 2.05billion yuan, and the signed agreements on agricultural projects were amounted to 5.809billion yuan. It is the best expo compared with former ones held in 6 provinces of central China.

On considering the influence of this expo, all the attendees reached the consensus that it is significant to upgrade Chenzhou city’s fame, accelerate its development and upgrading of modern agriculture and exhibition, promote the integrated development of first, secondary and tertiary industry, upgrade the efficiency of its agriculture industry and poverty alleviation, and popularize the brands of its agricultural products by establishing Chenzhou Agricultural Expo to be a five-start brand. Concerned for the practice of holding exhibitions, it is also with some clear enlightenment for Chenzhou city:

-holding the exhibitions regularly: it is an important premise to establish the famous brand of agricultural expo by holding it regularly, so that the exhibitors and sourcing agents, relative departments and organizations and the citizens can figure out their plans beforehand and the outsiders can be aware with this expo in advance. Every time of the expo should be with relative theme, sound innovation, and concern.

- selecting exhibitors: the key point concerned for the continuous operation, sound influence, and establishment of brand of the exhibition is its extent of market operation which is mainly concerned for the professional exhibitors. It is not a short term for establishing an exhibition to be famous brand, but a long-term work instead. In order to establish Chenzhou Agricultural Expo to be a five-star level agricultural expo brand, we have to cooperate with sound exhibitors for long term.

-innovating the model of exhibition attraction: investment and exhibition attraction is the key point of holding the agricultural expo. Investment attraction mainly focuses on exterior work to attract the investors of agricultural projects and powerful and professional sourcing agents, while the exhibition attraction mainly focuses on interior work to attract the characteristic agricultural products, advanced production technology, and excellent organization modes and teams. In order to handle out Chenzhou Agricultural Expo well, we have to try to grant sound achievements for the exhibitors, not just provide them with sound exhibition stands. We have to learn the features of the products on the process of exhibition attraction and provide sound information service for them. At the meantime, the follow-up work for the agreements signed on this expo should be well implemented to consolidate the cooperation.

- referring to advanced ideas: it is a shortcut and method to establish Chenzhou Agricultural Expo to be a famous brand by learning the advanced exhibition concepts from the agricultural expos in domestic and abroad. Changchun Agricultural Expo of China attracted over 2200 exhibitors and 1.75million visitors worldwide. America World Agricultural Expo is the largest agricultural expo of the world which is capable to attract more than 1700 exhibitors of 70 countries and regions worldwide. Many sound concepts and methods from them are worthy of learning.

- establishing on-line agricultural expo: Chenzhou Agricultural Association should be established to comprehensively handle and coordinate the transaction and service work among the agricultural enterprises and professional cooperatives; figure out the development strategies and solutions to promote the development of Chenzhou city’s agriculture industry; and establish the website of Chenzhou Agricultural Expo to promote Chenzhou city’s agriculture industry to be connected with internet+ and upgraded to be informatization.