Director Zhang Caidao and his party made a field investigation in the navel orange garden in Yizhang County.

Forum on brand integration of navel orange in southern Hunan
 

On March 7th to 8th, Zhang Caidao, Director of Hunan Provincial Agricultural Commission County Economic Development Office, and his party came to Chenzhou City to investigate the brand integration of navel orange in southern Hunan, accompanied by Liu Aiting, Deputy Director of the Chenzhou Agricultural Commission.

On the afternoon of March 7th, Director Zhang Caidao and his party went to Yizhang County to investigate the navel orange garden in the west of Yizhang County, Chenzhou Zhanxiang Green Agriculture Co., Ltd, Shaping Navel Orange Demonstration Base in Huangsha Town, etc. and further understood the growth environment, industrial base size and industrial development of Yizhang navel orange.

In the morning of March 8th, Li Jinyong, Deputy Head of Yizhang County, held a forum on the brand integration of navel orange in southern Hunan. Zhang Caidao, Director of the Provincial Agricultural Committee County Economic Development Office, Liu Aiting, Deputy Director of the Municipal Agriculture Commission, personnel of the County Economic Development Department, responsible persons of Agriculture, Industry and Commerce, Quality Supervision and Forestry Department in Yizhang County, Fruit Industry Association, navel orange processing enterprises, farmer specialized cooperatives, responsible persons of Agriculture Department in Guiyang County and Anren County, head of the County Economic Development Unit (Station), peasant household representatives and more than 20 people attended the forum.

At the meeting, Yizhang, Guiyang and Anren Agricultural Bureau reported on the development of navel orange industry respectively, and supported the Provincial Agricultural Committee's plan to integrate navel orange brand resources and unify the navel orange brands in southern Hunan. The participants also spook freely and put forward their own ideas and suggestions on navel orange industry development and brand integration one after another.

Deputy Director Liu Aiting pointed out that Chenzhou City is located in the three major citrus industry belts (south Jiangxi-southern Hunan-northern Guangxi citrus belt), with unique climate, location and resource advantages, technical advantages and red cultural advantages. At present, the planting area of navel orange has reached 203,000 mu in Yizhang County and about 20,000 mu in Guiyang County and Anren County. However, there are some problems, including the disunity of brands and unobstructed processing and marketing chain. If we could create a unified navel orange brand in southern Hunan with Yongzhou, Hengyang, Shaoyang and other navel orange production areas through the guidance and integration of provincial agricultural committee, then we will comprehensively enhance the social visibility, influence and market competitiveness of navel orange in southern Hunan.

After listening to the report and speech, Director Zhang Caidao affirmed the industrial construction work in our city, especially Yizhang navel orange, and stressed the importance of brand building for industrial development and increasing farmers' income. He said that the Provincial Agricultural Committee will synthesize the opinions and suggestions put forward by everybody, put forward the idea and concrete plan of brand integration, and actively build the brand of navel orange in southern Hunan after the investigation.