On April 28th, the reporter learned from the Municipal Quality Supervision Department that Chenzhou City regarded cultivating brands and developing brands as an important breakthrough to promote the sound and rapid development of the economy, and improve the overall competitiveness of the regional economy with the main line of high quality city, and vigorously implemented brand strategy. Since last year, a total of 35 enterprises with 38 products in the city have declared Hunan famous brands and passed the on-the-spot evaluation by provincial experts, including 6 reassessment products and 32 new evaluated products, ranking first in the province in the total amount of declaration.

In recent years, Chenzhou City has strengthened the publicity of brand creation, centralized reporting on enterprises that have won the Provincial and Municipal Famous Brands and Mayor's Quality Award, increased publicity of brand awareness, and enhanced the market competitiveness of enterprises. For the potential and characteristic superior products, the park management departments have held a forum of the responsible persons of the enterprises and let enterprises describe the economic benefits and development space brought to the enterprises by creating brands with real examples and experience to make the brand creation enterprises really feel the sense of gain through the brand creation. In order to improve the success rate of brand creation and declaration, Chenzhou City has strictly checked the declaration materials, and explained the software and hardware conditions in detail according to the different declared industries and products on the basis of understanding the detailed rules for the evaluation of Hunan famous brand products to help enterprises understand the details and urge enterprises to improve the application article by paragraph.

Chenzhou City has also drawn up short-term and long-term plans for the development of famous brands, refined the work of creating famous brands, clarified the working line and timetable, and actively guided, supported and encouraged enterprises to strive for the creation of famous brand products. In the work of creating famous brand products, Chenzhou firmly set up the guiding ideology of creating brand with zero burden for enterprises, strictly obeyed the relevant regulations, and did not charge any fees and increase the burden to enterprises. At the same time, the relevant staff helped and guided at the first line of enterprises to consolidate the foundation of enterprise management and improve the quality of products. According to statistics, 55% of the applicant enterprises have invention patents with independent intellectual property rights; 6 enterprises have participated in the establishment and revision of nearly 20 national or industry standards systems; 57% of the declared products have been produced by the International Standards Organization, and the product quality has reached the international advanced level. The R & D expenses of all application enterprises have accounted for more than 5% of sales for three consecutive years.

Chenzhou City has actively guided the enterprises that have won the title of famous products to strengthen the brand management, accelerate the scale expansion, and promote the enterprise popularity and the brand contribution rate to establish the leading position in the industry. According to statistics, the average sales income of famous brand products was 130 million yuan, accounting for 48.3% of the same products in the province, among them the average annual growth of the Tsingtao Beer's Shanshui Beer, Gospell's TV set-top box, and grain and oil machinery driers was over 35%.