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Webcast Promotes Rucheng Agricultural Products

2018-05-10

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On May 4th, the Propaganda Department of Rucheng County Party Committee and the "Five Young People" Company jointly sponsored the first innovative new model of poverty alleviation, the webcast of entering into Rucheng Hantang Tea Garden, attracting more than 20,000 fans during the live broadcast, which first integrated the webcast with poverty alleviation to promote the agricultural and sideline products in Rucheng County.

This activity adopted the form of "government + special agriculture and sideline products + webcast + e-commerce", took the "tea industry helps to overcome poverty" as the main content, and made the webcast through the new media platform in the Hantang Tea Garden of Quanshui Town. Through live broadcast of poverty alleviation, the netizens can experience the whole process of tea from picking to producing, and further experience local life and on-site planting production lines to increase the sales of agricultural products. At the same time, the form of "webcast + agriculture" can enable farmers to face the markets and users, reduce the intermediate links, effectively increase the market for agricultural products, and directly buy tea products with mobile phone to help to lift the local people out of poverty.

At the next stage, Rucheng County will also make full use of webcast and other ways to teach anti-poverty skills, sell anti-poverty products, tell stories about poverty eradication and promote the beautiful scenery of Rucheng County.