Recently, 42 quality management personnel in charge of famous brand work from 39 enterprises in the city received training in Hunan famous brand application business in 2018 in the conference room of the Municipal Quality Supervision Bureau, which was an important measure for the Municipal Quality Supervision Bureau to implement the brand strategy to promote the development of enterprises. Up to now, 80 products have won Hunan famous brand products, accounting for 10% of the total number of Hunan famous brand products, 2 provincial governor's quality awards and 13 mayor's quality awards.

In recent years, the Municipal Quality Supervision Bureau has vigorously implemented famous brand strategy, developed famous and excellent products, cultivated famous and excellent enterprises, and actively guided and promoted enterprises to firmly follow the road of building famous brands and developing brands. The bureau has guided all counties and municipalities to focus on cultivating enterprises that meet the requirements, grow well, and have obvious benefits, stable quality and strong competitiveness, strengthen the investigation and analysis of local enterprises, draw up the "Creating Work Programme for Famous Brand in Hunan Province", speed up the brand building of "Made in Chenzhou", and encourage enterprises to strive for the creation of famous brands in key fields.

In order to strengthen enterprise brand building training, the Municipal Quality Supervision Bureau has successively organized training on brand building, outstanding performance management model and other courses, and led enterprises to establish and improve quality management system, actively adopt the lean production, continuous quality improvement and other advanced management models and methods, and strengthen the foundation of enterprise brand building; has set up a benchmark for government quality awards, actively recommended outstanding enterprises to declare governor's quality awards and mayor's quality awards, encouraged more enterprises to promote advanced quality management models and methods such as superior performance, and promoted the quality improvement, quality control, quality comparison, quality risk analysis, quality cost control and other activities in the enterprises to improve the quality management level of enterprises.

The bureau has increased brand policy support and actively promoted the introduction of brand building incentive policies. In recent years, our city has successively issued the "Suggestions on promoting the development of non-public ownership economy", "Notice on issuing the implementation plan of "brand leading role to promote the upgrading of supply and demand structure", and "Notice on issuing the implementation rules of Chenzhou standardization strategic fund support" and other documents, and provided the maximum of 500,000 yuan to enterprises that obtained the quality brand honorary titles to encourage enterprises to actively strive for brands.