On August 6, Hunan Province Zhonggao Electronic Commerce Co., Ltd. Rucheng District Manager told reporters that the company recently sent more than 20,000 kilograms of yellow peach and plum to every part of the country every day, and the e-commerce has become one of the main marketing channels for agricultural products in Rucheng County.

The green and cheap fruits, vegetables, rice and other agricultural products in Rucheng County are deeply loved by consumers, which can not be sold in large quantities due to traffic, storage, information block and other reasons in the past.In recent years, in order to open up the marketing of agricultural products, the county has built the Longhuitong electric commerce industrial park, which integrates the functions of warehousing, logistics, distribution and office, and has introduced a large number of e-commerce enterprises, such as Zhonggao, Lvbaitong and so on. These e-commerce enterprises have cooperated with SF, Shentong, postal and other express delivery companies to set up rural service stations, which can solve the problems of high cost of logistics distribution, inconvenient receipt of goods and difficulties in selling abroad.

Rucheng e-commerce enterprises have adopted the way of order agriculture by connecting high quality rice, green vegetables, organic tea and other bases, buying agricultural products at guaranteed price, and carrying out packaging and hatching to improve the added value. The county has also established a rural e-commerce training mechanism to guide the cooperation between e-commerce owners, farmers and Taobao, Tmall, to promote the Xiangru chili, Ruhua game, Selenium mountain tea, Dahe rice cake and other characteristic agricultural products out of Rucheng County.

According to reports, the county has established 40 rural e-commerce service stations, with annual sales of agricultural products of more than 22 million yuan, successfully selected into the national e-commerce into the rural comprehensive demonstration county.