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Guiyang County: Extend Industrial Chain to Build Agricultural Brand

2018-08-25

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After years of unremitting efforts, the development of modern agriculture in Guiyang has continued to take a new step. Modern agriculture needs to deepen the chain of processing and extension, and create independent brand of agricultural products, so as to change the pattern of low agricultural efficiency, drive the adjustment of agricultural structure, and promote the increase of farmers' income.

 

In recent years, relying on the resource advantages, Guiyang County has taken the development of brand agriculture as a key measure to promote modern agriculture, focusing on creating a "golden card" of agricultural brand, and making every effort to promote agricultural modernization. Since 2009, Furong Food and Drug Processing Project Zone, the largest, best-equipped and most distinctive agricultural product processing park in southern Hunan Province, has been built with nearly 300 million yuan investment and has effectively promoted the development of intensive processing of agricultural products. More than 20 leading food and drug processing enterprises, such as Lino Pharmaceuticals, Xiangkun Wine Industry, Jingxiangyuan Beverage, Danguiyuan Pharmaceutical Industry and Taihe Spicy Industry, have been introduced to develop to form the trend of enterprises leading the production of farmers and the development of leading industries.

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Founded in 2012, Hunan Lino Biological Pharmaceutical Co., Ltd. is a provincial-level agricultural and forestry industrialization leading enterprise which concentrates on the cultivation, intensive processing, research and development of health care products and sales. Through the model of "company + base + farmers", the company has driven farmers in Liantang, Guangming, Baishui, Feixian and other places to plant Chinese herbal medicines and provided seedlings to poor households at a price of 30% to 50% below market price. Through excavating the value of traditional Chinese medicine, the company has developed more than 20 kinds of traditional Chinese medicine products and declared 18 patents for invention.

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In order to create the characteristic brand of local agricultural products processing and actively guide the leading agricultural products processing enterprises to enhance their brand awareness, the park has also given preferential policies on land and taxation to enterprises that have obtained famous national inspection-free products and well-known trademarks.

 

In recent years, Guiyang County has grasped the key points, highlighted the characteristics according to local conditions, clarified the main direction of attack, concentrated the superior resources, and constructed modern agricultural industry cluster with excellent layout structure, large scale, good extension and matching, strong support and driving force. At present, Guiyang County agricultural products have won 3 provincial brands, 8 municipal brand products and 7 registered trademarks, and obtained 2 certificates of organic food, 5 certificates of green products, 5 certificates of national standards of pollution-free agricultural products and 5 certificates of national IS90001. 12 agricultural products have obtained the certification of "San Pin Yi Biao" (non-polluted agricultural products, green products, organic food), and a production base of 280,000 mu with the certification of "San Pin Yi Biao" has been built, making the brand benefit of agricultural products more obvious, and enhancing market influence and competitiveness.