Recently, Chenzhou Key Agricultural Brand Promotion Meeting was held in Changsha International Convention and Exhibition Center as a special Promotion of the 16th China International Agricultural Products Fair and the 20th China Central (Hunan) Agricultural Expo (hereinafter referred to as the CATF). Vice Mayor Chen Rongwei attended and delivered a speech.

The promotion meeting with the theme of "Fucheng Food, Excellent Taste". was promoted in the form of brand PK, brand integration and interaction, trial eating contest, "Chilli King" contest, product seckill, phone draw and other game links, won consumer reputation, responded to the concerns of customers, and strengthened the brand impression through more interesting forms of promotion, more accurate production and marketing interaction and more effective media communication.

In recent years, Chenzhou City has vigorously promoted the agricultural supply-side structural reform, accelerated the development of modern agriculture and promoted the level of agricultural and rural development in an all-round way, focusing on the general strategy of "Industry leading and all-round development" put forward by the Municipal Committee and the Municipal Government. So far 10 industrial demonstration zones, represented by tea and citrus, have been basically formed, and special agricultural brands such as Linwu Duck, Yongxing sugar candy orange and Dongjiang Lake orange have been cultivated. Chenzhou City has insisted on promoting agriculture by quality, green and brand, established and improved the agricultural brand system with the "three products and one standard" agricultural products as the base, enterprise brand as the main body and regional public goods brand as the leading role, and realized the transformation from extensive management of agricultural industry to brand management, from zero distribution development to cluster development, and from increasing production to improving quality to build high-quality food base in the Guangdong-Hong Kong-Macao Greater Bay Area.

There were nearly 50 enterprises participating in the agricultural fair.