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Zixing Residential Tourism Income Over 23 Million Yuan During Spring Festival

2019-02-19

On February 11, the author learned from the Tourism Department of Zixing City, that the economy of residential accommodation was hot during the Spring Festival holidays, and 96 residential accommodations in the city received more than 77,000 tourists, achieving tourism income of 234.948 million yuan.

Zixing City has convenient transportation and beautiful scenery of Dongjiang Lake, which attracts the attention of tourists from all over the world. The number of visitors has increased by more than 30% year by year. How to further improve the "water culture" so that tourists can change from "visiting" to "rest" ? The Zixing Municipal Committee and the Municipal Government has conformed to the new tourism format with the upgrading of tourism consumption and the increasingly obvious individualization and specialization of tourism, actively implemented the concept of "Lucid waters and lush mountains are invaluable assets", combined tourist accommodation with leisure tourism on the premise of protecting the Dongjiang Lake, and vigorously cultivated and developed tourist accommodation industry to create new business cards for tourism in the whole region and promote rural revitalization.

In accordance with the strategic plan of overall layout, characteristic orientation and dislocation development, the city has highlighted government guidance, strengthened policy support, activated idle resources and mainly planed to develop residential clusters in the areas around Dongjiang Lake leisure belt, Dongjiang Bay leisure belt, Huilongshan, Liuhua Bay and Dawangzhai. At the same time, the city also has precisely docked with the Chenzhou Chamber of Commerce, in accordance with the idea of "encouraging creation, striving to transformation and fully helping", and launched special investment activities such as "attracting fellow citizens, returning home, building residential accommodation". In just a few years, it attracted a large number of successful foreign people with feelings and nostalgia to return home and devote themselves to the residential industry, and launched a number of residential brands. By the end of 2018, the city had developed 96 residential accommodations relying on the Dongjiang Lake 5A Scenic Spot, including 36 fine residential accommodations.

In order to ensure the competitiveness of the residential industry, Yunwushan, Zixing City has introduced the Haitian Yunjing, Blossom Hill and other well-known domestic residential brands, cultivating industry benchmarks and leading the development of the industry, actively promoted "residential +", promoted the cross-border integration of residential industry, and implemented the concept of green ecology. At the same time, a large number of idle old factories, warehouses, dwellings and ancient buildings have been renovated, so that the residential experience showed a diversified trend of lakeside leisure, forest recreation, traditional architecture, fashion experience and so on. Nowadays, the excellent residential group around Dongjiang Lake has not only enriched the connotation of "water culture", but also become another beautiful scenery in Zixing City.

In order to promote the sound and steady development of residential economy, the city has promulgated the "Zixing Global Tourism Development Plan", "Zixing Global Tourism Development Implementation Opinions", "Zixing Residential Management Measures (Trial)", further clarified the focus and key points of residential industry development, and established a long-term joint law enforcement and supervision mechanism to initially form a standard model for the development of residential accommodation.

In addition, Zixing City has also established the Dongjiang Lake Residence Association and more than 30 fine residential associations have joined the association, achieving "group development". The association organizes regular residential special training and small-scale residential forums, and continuously strengthens the innovative consciousness of the owners of residential management, improves the professional quality and service level of the employees, promotes the standardized development of more than 300 star-rated farmhouse entertainment and family hotels in the city, and enlarges the popularity and influence of capital-based tourism through visiting, learning and introducing managerial talents.