In early April, a group of exquisite ducks were playing in the green pond at Shunhua duck farming base in Linwu County.

Linwu duck, also known as hook-billed duck, is a good duck species for meat and eggs, which is one of the eight famous ducks in China and is a product protected by national geographical indications. The aquaculture of Linwu duck has a history of thousands of years. In ancient times, as a tribute to the court, Linwu duck has a good reputation. In recent years, Linwu County has developed Linwu duck as a fist industry and adopted the development model of "company + cooperative + family farm" to promote enterprise management, intensive production and standardization of products through risk sharing, benefit sharing and mutual benefit. Linwu County has introduced Shunhua Duck Company, a national key leading enterprise and a national demonstration enterprise of agricultural product processing industry, established five modern processing factories and developed more than 200 types of products. Up to now, the company has established cooperative relations with 236 family farms, with the annual number of 12 million Linwu ducks, which has enabled the company to obtain green, safe and pure raw materials, and also enabled farmers to achieve stable returns. Shunhua duck industry has been awarded "China Food Safety Demonstration Unit", "China Famous Trademark" and so on.

Selling good things is the absolute truth. Shunhua duck industry has established more than 200 direct stores in Guangdong, Guizhou, Hainan, Hunan and other places, with more than 28000 sales outlets. The products are also sold to all parts of the country through Tianmao, Jingdong and other e-commerce platforms.Especially after the opening of the high-speed railway, the company has opened stores along the high-speed railways of Wuhan-Guangzhou, Shanghai-Kunming and Guizhou-Guangzhou , becoming one of the earliest enterprises to integrate into the high-speed railway economy. Now, Linwu duck can be bought in Wal-Mart, Carrefour, or in the streets of the city.

At present, Linwu duck has formed a whole industry chain which integrates breeding, processing, commerce and trade. Last year, its output value reached 1.3 billion yuan, directly driving 23,000 households to increase the income and become rich. Chen Jianlin, a villager in Zhatang Village, Nanqiang Town, founded Daxin Aquaculture Farm, which produces more than 30,000 Linwu ducks annually with a net income of more than 110,000 yuan.