Recently, Vice Mayor He Jianxiang hosted a symposium on how to build Chenzhou Red Cultural Tourism Brand as "Hunan Red", and discussed how to transform the advantages of the rich red cultural resources into unique red cultural tourism brand.

At the symposium, 18 experts in Party history and literature history, the president of the organization association and the responsible persons of the relevant market bodies expressed their opinions and spoke freely. They put forward their own opinions and suggestions on how to make top-level planning and design according to local conditions, and combine with the strategy of rural revitalization to build a red cultural tourism industry with market competitiveness and sustainability.

The meeting pointed out that Chenzhou is an old revolutionary area and a national forest tourism demonstration city, and "Hunan Red" has become Chenzhou's most precious tourism resources, the most beautiful humanistic scenery and the deepest urban heritage. It is of great significance to promote and develop red cultural tourism and realize industrial restructuring on the 70th Anniversary of the Founding of New China and the 100th Anniversary of the Founding of the Communist Party of China.

How to make Chenzhou red culture tourism industry bigger and stronger? He Jianxiang pointed out that in order to tap resources and tell red stories well, we should integrate policies and integrate them well, carry out key points, make good brand planning, innovate ways, enrich the development format, and keep firm and meticulous for a long time; should start with long-term positioning and from trivial things; should establish a coordination mechanism, seize a good opportunity, draw up a three-year action plan, make a series of special introduction, create several excellent red routes, develop a batch of creative products, establish a volunteer team of interpreters, teach a red education course, and build a red tourism center base, so as to make Chenzhou red cultural tourism famous.