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Dongjiang Lake Tourist Area Entering Hubei Market

2019-07-28

Recently, the Dongjiang Lake National 5A Tourist Area held a series of activities of "Returning to the Original Ecology, Beautiful Dongjiang Lake" in Wuhan, Hubei Province, marking the formal entry into the Hubei market".

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In recent years, Dongjiang Lake Tourist Area has been constantly renovating its charm and expanding its channels. Through the strategy of "going out and bring in", it has established a benign interaction with the target market, and strengthened cooperation in the development of tourism resources, publicity and promotion, and the exchange of tourists. Among them, Hubei market is one of the important markets of Dongjiang Lake Tourist Area, and Wuhan City, the capital of the province, is an important station for promotion activities.

In the activities, Dongjiang Lake Tourism Area showed and promoted the original ecological charm of Dongjiang Lake and rich cultural heritage to the cultural tourism enterprises, tourism enthusiasts, news media in Hubei region through broadcasting propaganda films, promoting tourism resources, distributing propaganda products, Hubei media live broadcasting, program interviews and other forms. Representatives of more than 100 travel agencies and more than 60 news media in Hubei have shown great interest in the tourism projects, characteristic routes and cultural products of Dongjiang Lake Tourist Area. All parties have expressed that they will increase cooperation in the future, publicize and promote the routes of Dongjiang Lake Tourist Area, excavate the charm of Dongjiang Lake tourist resources, and build a bridge between Dongjiang Lake Scenic Area and Jingchu Market. The launch ceremony of Hubei Media Collection was also held at the promotion meeting. On July 12th, dozens of news media in Hubei Province entered Dongjiang Lake, recording and promoting the unique style of Dongjiang Lake with wonderful words and photos.