On the morning of November 22, the First Chenzhou Homestay Summit officially opened. Yi Pengfei, Vice Chairman of the Hunan Provincial CPPCC, Secretary of Chenzhou Municipal Party Committee and Director of the Standing Committee of the Municipal People's Congress, made an important speech at the summit, affirmed the direction of Chenzhou tourism in the development of homestay, praised the vitality of Chenzhou homestay, and proposed to build a more characteristic rural homestay with southern Hunan style. 

"How to operate a homestay? It can't look beautiful and inconvenient to live in." Cai Jiacheng, Deputy Director of the Department of Industrial Development of the Ministry of Culture and Tourism and special researcher of China Social Science Tourism Research Center, said in the keynote speech that homestay should maintain the rural style and have good supporting services.We should introduce some high-quality brands of homestay to form a chain operation.

Gao Yangxian, Deputy Director of the Hunan Provincial Department of Culture and Tourism, shared six thoughts of "seeing the scenery to becoming the scenery", "traveling to living", "standard to feature", "big fever to small capital", "small homestay to big industry" and "feeling to responsibility".

What is the core competitiveness of homestay differentiation? Gao Aiguo, Deputy Director of the Standing Committee of Chenzhou Municipal People's Congress, built the "homestay +" industry, put forward unique views on the innovative development of the content of the homestay, basing on the local situation of Chenzhou, and put forward new ideas for the development of the homestay in Chenzhou.

At the meeting, He Jianxiang - Vice Mayor of Chenzhou Municipal People's Government, awarded the appointment letters of Chenzhou excellent homestay expert think tank to three experts, Liu Feng - Chairman of Overseas Chinese Town Tourism Investment Management Group, and founder of Beijing Davost Intelligence Tourism Culture Creative Co., Ltd., Cai Hong - Director of Tourism Research Center of Capital University of Economics and Business, and Zhuang Jinhua, a famous scholar in Taiwan and operator of 10 billion Tonghua Festival project. Chenzhou excellent homestay expert think tank was also officially established.

Tian Haicheng, chief brand officer of Aranya, Yu Hongshang, head of Mafengwo Homestay, Cui Yuanxing, international business planner and special professor of Tsinghua University, Nie Jianping, founder of the famous domestic homestay brand "Villafound", Chen Zimo, No.5 Valley master and other well-known cultural and tourism enterprise executives and senior homestay practitioners also attended the summit, delivered wonderful and profound speeches, and shared the business experience of homestay to more than 400 homestay practitioners and investors from all over the world.

At the summit, a roundtable dialogue on boutique homestays was held. They had in-depth discussions about the development of guest market and the creation of the attributes of homestay tourism destinations. Liu Shuo - Chairman of Overseas Chinese City Resort Hotel Management Co., Ltd., Xia Jinhui - Vice President of Sweetome Group, Jia Xiaofan - CEO of Jiesu, Dong Yanfeng - Vice President of Beijing Hanshe Group, and Song Qiang - co-founder of Fuyun Cultural Tourism respectively shared the good experience about the market development of open-source land, the slack and busy season of homestay operation, brand story building, etc.

Starting from the specific problems faced by accommodation practitioners such as business development, industrial policy, brand marketing and design creativity, this summit provided a practical classroom and industrial cooperation and exchange platform.

Chenzhou City, known as "Excellent Tourist City of China", "Hot Spring City of China" and "Mineral Crystal City of China", is also the "South Gate" connecting Guangdong, Hong Kong and Macao. In the future, Chenzhou's homestay industry will also focus on the construction and development strategy of the Great Bay Area, fully connect with the demand of Great Bay Area's tourists, further deepen the supply side reform, and create a "back garden style" boutique homestay tourist destination.