On the morning of January 10, Liu Zhiren, Deputy Secretary of the Municipal Party Committee and Mayor, attended the opening ceremony of the first new retail festival of Huatai City and announced the opening of the festival.

Huatai City is the main place to undertake the relocation of Beihu Market and Majiaping Market. On the basis of inheriting history and culture, the first new retail festival takes "seize the pulse of business development, build Huatai business circle with mutual benefit and win-win results" as the theme, and innovates new retail business model to present three major characteristics of "more cultural performance programs, more traditional cultural activities, more commodity exhibition and sales categories". The exhibition area covers an area of more than 200,000 square meters, with 2200 exhibitors, covering 15 categories of more than 10000 kinds of commodities, including famous wine, tea, dairy drinks, leisure food, family banquet drinks, etc. The festival lasts from January 10 to January 19. 

At the opening ceremony, Huatai City signed on-site four new retail projects with South Platform Cross-border E-commerce, Guangdong Zhimi Technology Smart Catering, Chenzhou E-Commerce Association new retail and Internet business. Huatai City will introduce the "South Platform" cross-border e-commerce platform, and jointly invest more than 10 million yuan to establish a large cross-border e-commerce ecological platform in Chenzhou, laying the foundation for building Huatai City into a 10 billion yuan level cross-border e-commerce base in southern Hunan.