Since the outbreak of novel coronavirus pneumonia, the Chenzhou Youth League branch of ICBC has conscientiously implemented the work requirements of the epidemic prevention department, relying on multiple online marketing channels, innovating precision marketing, providing quality and convenient financial services to the customers in special times.
Chenzhou Youth League branch of ICBC organized the young employees to make an active appearance on the way of the mobile phone line APP, such as WeChat and Douyin, through video, live broadcast and other lines, to publicize epidemic prevention knowledge for their clients and to innovate financial policies and products for ICBC during the epidemic prevention period, and to remind customers to do personal protection so that customers can feel the kindness and concern of ICBC.
Up to now, the bank has hosted 37 live broadcasts, and the effect of online financial services is very obvious.