"In a special period, it's not convenient to go out and buy fresh fruit. You can place an order through Wechat and we deliver it to the community safely. This is the second time for our community to buy the strawberries through Wechat. On February 22, Ms. Zhang, who lives in Xiangxueyuan Community, Chenzhou City, said happily.

Happy Farm in Wushan Village, Huatang Town, Beihu District is a large-scale experience farm integrating leisure and tourism and a high standard modern park integrating strawberry seedling and strawberry planting, covering a total area of 100 mu. The novel coronavirus pneumonia affected the sales of strawberries. In order to minimize the flow of people and assist in epidemic prevention and control, the government of the Huatang Town actively sought solutions to help them connect with the online selling platforms and guide them to build WeChat small programs to sell. At the same time, they also actively mobilized colleagues, friends and family around to widely forward strawberry sales information, forming a good publicity situation.

It was understood that through online publicity, orders are increasing. The farm now sends strawberries to the urban area twice a day. They deliver individual customers in the morning and deliver group customers in the afternoon. The average daily sales is over 1000 Jin. In order to ensure safety, online order and online payment shall be fully implemented in the process of sales, and people shall be separated in the process of delivery to avoid unnecessary cross infection caused by meeting each other.

The new sales model has achieved good results. Since the launch of online sales, the farm has sold more than 5000 Jin of strawberries, with sales reaching over 100000 yuan, basically solving the problem of selling strawberries on the farm.

With the successful exploration of online sales mode of Happy Farm, Huatang strawberry growers who are used to "offline" sales have joined the "online" sales.