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Experiential New Business Mode Promotes Sale of Tsingtao Beer

2020-04-27

 

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Recently, the Tsingtao1903 Beer Themed Music Bar in Zixing City has officially opened. It is the only direct beer store of Tsingtao Beer, the only full category promotion store and the only beer ceremony experience store in the province.

 

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In this 300 square meter beer themed restaurant, there are more than 20 kinds of fresh beer, white beer, black beer and original beer. The staff are displaying six kinds of direct beer for the tourists who come to have dinner. The beer wall built by beer bottles in the restaurant has also become a new popular point.

 

"We can drink the freshest and most complete category of beer here. The dining bar serves as a publicity highland and a promotion of the whole category." Said He Jun, the head of Tsingtao 1903 Music Restaurant.

 

Since the trial operation, the restaurant has attracted more than 5000 people to have meals and enjoy here. The sales volume of all kinds of Tsingtao Beer is nearly 500 boxes, with a total turnover of more than 100,000 yuan.