In order to promote the activities of "Hunan people visiting Chenzhou, Chenzhou people visiting Chenzhou" and revitalize the culture and tourism market of Chenzhou, Chenzhou "5.19 China Tourism Day" series of publicity activities were held on May 19, 2020. 

Facing to the novel coronavirus pneumonia, Chenzhou Cultural Tourism Front has resolutely implemented the epidemic prevention and control requirements, especially during the May 1 holiday, fully implementing General Secretary Xi Jinping's important directive spirit on "limited, appointments and staggering peaks" in scenic spot management. They have worked hard to do well in all aspects, and achieved the safe, open and orderly opening of the scenic spots. The culture and tourism industry has showed a good trend of accelerating the recovery, transformation and upgrading.

The Xu Xiake's self driving tourism standardized high-quality route was released.

According to reports, May 19th is the opening day of the travel notes of Xu Xiake, a famous Ming Dynasty traveler in China. It was designated as China's tourism day, aiming to advocate the spirit and fashion of "reading thousands of books and traveling thousands of miles", strengthen tourism publicity, cultivate national awareness, encourage people to widely participate in tourism activities, improve the quality of national life and promote the development of tourism. According to Xu Xiake's travel route in Chenzhou, Chenzhou City has specially launched the standardized high-quality route of Xu Xiake's self driving travel and released it on the spot.

Based on the footprints of Xu Xiake walking through Chenzhou 383 years ago, the first 529km long self driving tourism standardized high-quality route in China is built on national and provincial roads. The high-quality route starts from Zhuhepu in Linwu County in the South and ends at Tangmenkou in Yongxing County in the north. It successively passes through 6 counties and urban areas of Linwu, Yizhang, Beihu, Suxian, Zixing and Yongxing, passes through nine scenic spots, six ancient streets with a long history, three 20 kilometer hiking paths, three self driving tourism landscape avenues, two yacht docks, two waterway sightseeing lines, two 20 kilometer bicycle lanes, and more than 10 poverty alleviation melons for agriculture fruit picking destination. The whole route fully displays the natural scenery and landscape of Chenzhou, such as strange, dangerous, beautiful and spectacular. The route includes Xu Xiake's food, accommodation and transportation during his hiking in Chenzhou.

At the activities, the responsible person read out the notice on actively carrying out "Chenzhou people visiting Chenzhou" and promoting the recovery of tourism market jointly issued by the Municipal Federation of Labor Unions and the Municipal Bureau of Culture, Tourism, Radio, Film, Television and Sports. Hunan 12301 Tourism Service Co., Ltd. introduced the relevant issues of "Unique Chenzhou global tourism cards".

Splendid Xiaoxiang · Unique Chenzhou" global tourism card is an important measure to promote the construction of Chenzhou global tourism demonstration city, an important force to promote the development of Chenzhou tourism industry, an important platform to promote the overall marketing of Chenzhou tourism, and a benefit tourism card issued by Hunan 12301 Tourism Service Co., Ltd. under the guidance of Chenzhou Culture, Tourism, Radio, Television and Sports Bureau. The issuance of global tourism card has stimulated the market vitality, promoted the publicity of the brand and enhanced the influence of Chenzhou's tourism brand. Unique Chenzhou global tourism card is a benefit card. The market benefit price is 168 yuan / card, and the total value of a single use ticket is more than 1100 yuan. It includes 13 major charged tourist attractions, accommodation, hotels and special restaurants in Chenzhou City. Citizens and tourists can enjoy unlimited free access to the scenic spot and discount of consumption in most scenic spots throughout the year.