Recently, the opening ceremony of self driving tour on PetroChina Open Day was held at Wanjiali Gas Station of PetroChina. More than 50 self driving friends went to Chenzhou to start a intoxicating trip, visit the 5A level Dongjiang Lake Scenic Spot and enjoy the freshest feast of bayberry.
Self driving car friends are given PetroChina Splendid Xiaoxiang Tourism Co brand card, travel health package, oil and non oil coupons.
As the largest planting base of Bayberry in southern Hunan, Shuijinwo bayberry is produced in Chengguan Town, Yizhang County, Chenzhou City. With its unique natural resources, the Shuijinwo bayberry is fresh, sweet and juicy. As an important industry for the whole village to get rid of poverty and become rich, the Shuijinwo bayberry is the fruit of the people's wealth. However, the fruit period of bayberry is short and hard to preserve. How to quickly inventory is the urgent demand of fruit farmers. PetroChina Hunan sales company has actively played the role of the central enterprise. After fully carrying out market research and field investigation, it has established the plan of consumer assistance to agriculture, organized production and marketing docking, used the advantages of brands and resources to expand the sales channels, and helped solve the problem of fruit farmers' sales.
In order to enhance the public's awareness of PetroChina and help the cultural and tourism economic recovery with the action of poverty alleviation through consumption, CNPC Hunan sales company chose the well-known Chenzhou Shuijinwo bayberry, and cooperated with Hunan 12301 Tourism Service Co., Ltd. to launch the theme activity of "tasting Shuijingwo bayberry and watching the fog over the small Dongjiang Lake". Through a series of activities such as claiming the bayberry tree, 2-day 1-night parent-child tour in Chenzhou and picking the bayberry, it provided different experiences for the public to travel in the post epidemic era.
Splendid Xiaoxiang Annual Tourist Card integrates nearly 100 scenic spots in the province, with a single ticket value of more than 6000 yuan, including 5 5A scenic spots, 1 world cultural heritage, 4 hot springs, more than 10 netred card scenic spots, 3 cultural and tourism performances, and more than 30 4A scenic spots. In addition to enjoying unlimited free tickets or preferential treatment in the cooperative scenic spot, you can also enjoy VIP discount prices of hotels, accommodation, catering and other franchised merchants.
Reporters learned that PetroChina Hunan sales company has sold Shuijinwo bayberry through the WeChat shopping mall, played a flow advantage to carry out the online distribution of bayberry, and publicized in WeChat official account and friends circle vigorously, so that the influence of activities greatly improved. Up to now, 406 copies of Bayberry distribution, bayberry tree package and self driving package have been sold, realizing the sales revenue of oil products and non oil products of nearly 100000 yuan.