On February 17, Chen Wenjun, Director of the Bureau of Culture, Tourism, Broadcasting and Sports of Chenzhou City, taking advantage of the approval of the national pilot city of cultural tourism consumption, actively carried out cultural tourism consumption activities in all counties and cities, provided high-quality cultural tourism products and services, and Chenzhou achieved a "good start" in the tourism industry.
During this year's Spring Festival holiday, Chenzhou's red tour, rural tour, suburban tour, self driving tour and so on continued to be popular with tourists. For example, the city's red tourism with Shazhou scenic area as the core was heating up rapidly; at the same time, with the goal of creating a red cultural and tourism brand of "Xiangnan red", the influence of the big beautiful Mangshan, poetic Dongjiang, red Shazhou and other brands was further highlighted. During the Spring Festival this year, red tourism and green ecological tourism in the corridor area of "Mangjiang Red · Beautiful Southern Hunan" world-class scenic spot were favored by tourists. Dongjiang Lake, Mangshan Mountain, Shazhou and other popular scenic spots had strong attraction, and continued to play a core leading role to drive the growth of reception times and comprehensive tourism income of other A-level scenic spots in the city. The Shazhou red tourism area of Rucheng County received 32000 tourists and achieved an operating income of 7.023 million yuan.
In addition, Chenzhou's national and provincial key rural tourism villages and more than 50 provincial five-star rural tourism areas (spots) gave full play to their own advantages, launched characteristic amusement projects, and made full use of the advantage of "red", "green", "ancient" and "warm", providing a good place for people out of the noisy city, and attracting a large number of "rural tourism" fans. Combined with the characteristics of the holiday cultural tourism market, Chenzhou also launched 38 + N fine tourism routes (38 in the city and N in each county), and sincerely invited citizens and local people to punch in Chenzhou scenic spots to experience the landscape of Fucheng and feel the charm of Chenzhou City.
It was understood that during the 7-day Spring Festival holiday, only 8 A-level scenic spots in Chenzhou were included in the monitoring, with a total of 458400 tourists and a revenue of 129 million yuan.