Wang Zhangqiang, a villager from Puxia Village, has been planting black plums for more than 30 years. Since late and middle May, the black plums in his orchard, covering an area of over 6 acres, have been ripening, with an estimated yield of more than 5,000 kilograms.

 

“It rains a lot this year. When I see the fruits falling all over the ground, I feel so worried.” Wang is in urgent need of some help.

 

After knowing the fact, Tan Jun, who also lives in Puxia Village, offered to help Wang solve part of his problem.

 

Tan Jun came back home and started farming in 2019, growing corn, black plums, and breeding lotus fish. He established Lexin Vegetables Planting Specialized Cooperative. At present, abundant black plums are ripe and many planters are facing the sales difficulty. Therefore, Tan offers to help the farmers expand the sales channels. 

 

Black plums cannot last long, so they will get rotten if not sold out in time. To solve this problem, Tan made an order plan in advance, basing production on sales prospects, in cooperation with fruit chains,  community group buying platforms,  distribution and storage centers in Changsha and Shenzhen. “We provide plums mainly for group-buying platforms and e-commerce platforms, and deliver the fruits to a designated warehouse,” said Tan. They sell products through online and offline platforms, which belongs to a secondary and three-level distribution model rather than wholesale.

 

Now, Tan helps a dozen of black plum planters to promote their products, with daily sales of nearly 150 kilograms.