The 6th China International Food and Catering Expo will be held in Changsha between September 10 and 12, 2021. The theme of the expo is “innovative integration, quality consumption”. It aims to further strengthen the construction of quality consumption in food and catering industry by promoting the innovative development of the catering industry.

The exhibition area of this expo is 80,000 square meters, and more than 1,800 enterprises will attend. Relevant institutions from Hong Kong and the Republic of Korea will also participate. In addition, the Korea Trade-Investment Promotion Agency (KOTRA) will hold a special promotion event during the expo.

Centering on innovation and integrated development, this expo will display new business formats such as healthy catering, smart catering, smart stores and semi-finished product sales, and create new immersive, experiential and interactive consumption scenes. It will also increase combination of Internet technology and the expo, carry out digital catering cooperation with enterprises and platforms such as Meituan and Fresh Hema.
At the same time, livestreaming sales platforms will be built to expand sales channels via livestreaming marketing, on-site tasting and internet celebrities visiting the expo.

New catering consumption zones such as fashion wine, coffee and leisure food will be built to guide cross-order exchanges among catering enterprises, and relevant special events will be held to attract young consumers and further cultivate and tap consumption potentials.

In addition, a special exhibition area for rural revitalization will be built, and enterprises from Hunan’s Chengbu Miao Autonomous County, Jiangxi’s Quannan County, Sichuan’s Yilong County and Guang’an county will be organized to participate in the expo, so as to consolidate and expand poverty alleviation achievements and further help rural revitalization.

The expo is a professional and international exhibition cultivated by the Ministry of Commerce. Since 2016, it has been held in Hunan for five consecutive years, with the total orders exceeding 16 billion yuan.It has played a positive role in promoting the connection of upstream and downstream industrial chains of catering industry, and expanding domestic demand and promoting consumption.

It has gradually developed into an important window to display new technologies, products and achievements of the food and catering industry at home and abroad, and an important platform to promote the industrialization and modernization of the food and catering industry.