Dongjiang Lake Tangerine gets into Beijing market
2021-10-28
Recently, at a matchmaking meeting held in Beijing Xinfadi International Agricultural Products Exhibition Center, the representative of Hunan Dongjiang Lake Ecological Fruit Industry Co. Ltd. and the merchants of Beijing Xinfadi Market successfully signed purchase order agreements for Dongjiang Lake Tangerine.
So far, it has officially opened up the direct sales channel between Dongjiang Lake Tangerine and Beijing Xinfadi Market, and extended the supply chain of Zixing City’s citrus products, which will promote the high-quality development of Zixing citrus industry.
Dongjiang Lake Tangerine, with the characteristics of “thin skin, having no seeds, delicate and melt-in-mouth flesh, rich flavor, moderate sweetness and acidity”, is an agricultural product of national geographical indications. This appearance at the meeting in Xinfadi has greatly enhanced the popularity and reputation of Dongjiang Lake Tangerine.
Through the platform of Xinfadi market and the opportunity of direct sales, it will also get a new development to cooperate with the Beijing-Tianjin-Hebei market, allowing Dongjiang Lake Tangerine into the major shopping malls and communities of Beijing, and then into the homes of ordinary people all over the country and even the world.
In recent years, the Zixing municipal Party Committee and government attach great importance to the development of the citrus industry, which is regarded as a leading agricultural industry and a pillar industry for local people to increase their income and become prosperous.
Above all, Dongjiang Lake Tangerine is very popular in the Yangtze River Delta, Pearl River Delta and Guangdong-Hong Kong-Macao Greater Bay Area, with a very high brand awareness and very bright sales prospects.
At present, the city’s citrus planting area is nearly 93.3 million square meters, with an annual output of 250,000 tons and an annual output value of 1.14 billion yuan. The citrus industry helps boost Zixing’s rural revitalization and high-quality economic and social development.
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