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Yongxing builds sweet orange brand

2021-11-19

Recently, sweet oranges in Yongxing County enter the harvest season. To promote the development of sweet orange industry in the county and enhance the brand reputation, Yongxing Sweet Orange Characteristic Industrial Park of Xingbang Fruit Industry and Yongxing County jointly built an agricultural industrialization platform.  

 

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Xingbang (Yongxing) Sweet Orange Characteristic Industrial Park is located in Yongshui Village, Huangni Town, Yongxing County. It has a 66.7-hectare standardized production base of sweet oranges, and the production environment is  in strict accordance with the green food standards. It has signed contracts with 985 fruit farmers and cooperated with production bases of 428 hectares. The annual output of sweet oranges can reach more than 150,000 tons. 
 
The park invested more than 1.5 million yuan and introduced Jiangxi Reemoon 6GFDZ-2 electronic sorting equipment in accordance with production conditions, which can sort more than 6 tons of commercial fruits per hour. 
 
To promote the agricultural branding, the park takes “Yongxing Sweet Orange” as the regional public brand and “Xingbang” as the enterprise trademark to implement the well-known brand plan under the regional brands.
 
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It holds a series of brand building activities and actively participates in various brand promotion conferences and exhibitions at home and abroad to improve the popularity, reputation and market competitiveness of “Yongxing Sweet Orange”. 
 
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In May this year, the park’s exhibited products like Yongxing Sweet Oranges were highly praised by the fruit traders at a special promotion meeting of Hunan quality agricultural products in Beijing Xinfadi.