During the activity, the group visited the vegetable bases in Chenzhou, Yongzhou and Hengyang cities, learned about the growth environment and development achievements of “Xiangjiangyuan” vegetable, explored the reasons for “Xiangjiangyuan” vegetable selling well in the GBA and helped expand the markets in GBA and upgrade the vegetable industry. 

 

Hunan is a competitive vegetable production region in China. “Xiangjiangyuan” vegetable is a provincial regional public brand in Hunan established in 2019. All places governed by Yongzhou, Chenzhou and Hengyang Cities are the production areas. Only the vegetables authorized by the brand can be called “Xiangjiangyuan” vegetable, including pepper, eggplant, pumpkin and white gourd. 

 

 

In recent years, Hunan has made great efforts to build the public brand of “Xiangjiangyuan” vegetable. Hunan’s vegetable competitiveness has been further improved through establishing a standardized quality control system, a high-standard vegetable base and a one-stop vegetable distribution and sales system of “Xiangjiangyuan” vegetable.  

 

The relevant person in charge of Hunan Vegetable Association said that there are bright prospects for the Vegetable Basket Project between Hunan and the GBA. This event will further enhance the popularity of leading enterprises of “Xiangjiangyuan” vegetable in the GBA, build a bridge for “Xiangjiangyuan” to further smooth the sales channels in the GBA, and help Hunan with its rural revitalization.