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First provincial public agricultural brand released

2022-01-17

“Nongxiaoxiang”, a regional public brand of high-quality agricultural and sideline products in Hunan Province established by Hunan Marketing Association under the guidance of provincial units, was officially released nationwide on January 10.

 

It is the first provincial public brand of agricultural products in China. A total of 20 high-quality agricultural and sideline products with regional characteristics were selected from 14 cities of Hunan Province to enter the first batch of "Nongxiaoxiang" brand list.

 

The brand of Nongxiaoxiang will help specialties from counties in marketing, branding and market expansion.
 
"We want visitors from all over the world to bring Hunan’s specialties home when they travel in Hunan Province, and these specialties must be high-quality agricultural products in Hunan. Nongxiaoxiang will play such a role in promoting Hunan's agricultural and sideline products and letting the world know the taste of Hunan," said Liu Jian, secretary general of Hunan Marketing Association.