On the evening of May 24, Xiang Ruihong, director of Xingrong Ecological Agriculture received a call to purchase 1,500 kg of cabbage from Shenzhen Nonggengji Catering Co., Ltd. He immediately arranged workers to pick the cabbage in the vegetable base.

Last September, Shenzhen Nonggengji signed an agreement with Xingrong Ecological Agriculture to purchase vegetables worth 12 million yuan every year and paid a deposit of 300,000 yuan. Xingrong Ecological Agriculture then organized villagers to plant cabbage and chiles based on the order.

As the frontier of Hunan's opening up toward southern China and a bridgehead of central China to connect with Guangdong-Hong Kong-Macao Greater Bay Area, Chenzhou has its unique location advantage. Chenzhou is striving to build a supply base for high quality agricultural and sideline products to the Greater Bay Area and promote its agricultural development in terms of its scale, standards, intensification, safety and brand building.

Now Chenzhou has established 27 provincial agricultural industrialization joint ventures and 161 production bases for agricultural products to the Greater Bay Area. Last September, the vegetable distribution center of the Greater Bay Area in Chenzhou has been officially established and it has sold out 110,000 tons of farm produce so far.

To further connect with the market, pursue an order-based production and promote its produce to the nationwide market, Chenzhou has held a "Chenzhou brands and food" production and marketing conference where the production bases, supply chains service companies, e-commerce platforms have signed a production and marketing cooperation framework agreement with representative catering businesses.

They have established a production and marketing federation of high quality agricultural and sideline products in Chenzhou, aiming to promote the integration of production, marketing, distribution and catering and build a new development pattern involving production, processing, distribution and catering.

At the same time, Chenzhou has improved its logistics service to ensure the produce can be ordered and delivered to the other cities through the internet. Chenzhou Agricultural and Sideline Products Logistics Park, Guiyang Grain Emergency Distribution Center and Rucheng Agricultural Products Cold Chain Logistics Center have been established. Chenzhou also cooperated with e-commerce platforms such as Xingsheng Selected and Dingdong Shopping, guiding the produce businesses to sell their goods through online marketing, livestreaming marketing and building internet famous brands.