Hunan Launches Quality Brand Promotion Program
2022-06-22
The on-site review of the 7th Hunan Governor Quality Award and the opening ceremony of the 2022 Hunan Province Quality Brand Promotion Campaign were held in Changsha on June 21.
This year, Hunan Province will take the award selection as an opportunity to carry out the quality brand promotion program. It will introduce 10 advanced quality management models, create 100 "Famous Hunan Products", train 1,000 chief quality officers, and solve 10,000 quality management problems.
The Administration for Market Regulation of Hunan Province will organize well-known quality management experts inside and outside of Hunan Province to select 10 advanced quality management models with distinctive and representative characteristics.
The candidates are winners of the previous Governor Quality Award or the China Quality Award. The awardees will play a demonstration and leading role.
Meanwhile, 100 "Famous Hunan Products" will be identified for the first time to enhance the quality image of "Made in Hunan".
A comprehensive evaluation of such indicators as quality level, market share, brand awareness, and customer satisfaction will be taken into consideration.
A total of 1,000 chief quality officers will be trained to give full play to their leading, think tank, and linking roles. They will provide talent support for enterprises to strengthen quality management, improve quality levels, and strengthen competitiveness.
A "one-stop" service pilot will be launched to solve 10,000 problems in enterprise quality management, quality safety, standardization, measurement, accreditation and inspection and testing, certification, quality innovation, intellectual property rights, and brand building.
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