Summer is the peak tourist season for Dongjiang Lake Scenic Area. In order to attract tourists from the Guangdong-Hong Kong-Macao Greater Bay Area and other places, Zixing City has successively launched tourism advertising in places like subways, expressways, buses and residential elevators in major tourist markets including Guangzhou and Shenzhen, as well as Changsha, Zhuzhou and Xiangtan.

 

In order to further activate the tourism market, Zixing City has successively held promotional activities since this June such as annual card for Dongjiang Lake tourism, free summer tour for students, Dongjiang Lake “ticket + hotel” package and “Zixing Taste”. It has also signed strategic agreements for marketing with platforms like Douyin, and invited hundreds of Internet celebrities to visit the scenic area for free. Ticket booking service is also available at homestay inns and hotels.

 

Zixing City has sought to develop study tours, launching new routes, cultural and creative products and local teaching materials; and building one provincial and three municipal study tour bases. Special experience projects have been launched in Dongjiang Lake Scenic Area like antiphonal singing and flute performance in the canoe, drawing many tourists.

 

In July this year, Zixing City received a total of 1.363 million tourists and achieved a comprehensive tourism income of 1.406 billion yuan, with an year-on-year increase of 58.4% and 42.6% respectively. Dongjiang Lake Scenic Area has an average daily reception of over 10,000 people, ranking the first among the Internet-famous sites in Chenzhou.