8 new media celebrities with more than a million fans, 1 famous livestreamer, the program group of the Greater Bay Area Satellite TV, etc. participated in the activity. They went to such “red plus green plus ancient” scenic areas as Danxia Mountain Scenic Area in Dukou Township, Paddy Field Park, Xiongfeng Mountain National Forest Park, Yihai Temple and Hou Caiji’s Former Residence during the three-day visit.

 

The participants were required to pass the network authentication, post positive and high-quality content on the we-media platforms, have rich travel experience and unique opinions, etc. 

 

Meanwhile, a special page was set up on Sina Weibo to release the information of the event and publicize Anren’s characteristic cultural tourism resources like Shennong culture and beautiful rural ecological scenery. In addition, the related tweets were posted through the WeChat official account, via which something interesting during the journey could be shared, in a bid to attract more tourists from the Guangdong-Hong Kong-Macao Greater Bay Area.

 

The event not only integrated online and offline media resources but also innovatively adopted the mode of “new media plus tourism” to promote Anren County’s tourism brand in the Guangdong-Hong Kong-Macao Greater Bay Area, develop Anren County into a well-known tourist destination and contribute to the second Hunan Tourism Development Conference.