Rucheng Baimao Tea, as a kind of rare and precious large-leaf and hairy wild tea in China, is one of the four special and rare local tea germplasm resources in Hunan. Rucheng County is at the border of the Nanling Mountains and Luoxiao Mountains, with the average altitude of more than 600 meters. It has the ideal environment for the growth of high-quality tea with full of sunshine, four distinct seasons and abundant rainfall, which help create the unique flavor of Rucheng Baimao Tea.

 

 

Driven by the situation of new consumption, the development of an industry needs to be guided by regional public brands, based on enterprise brands, and centered on product brands. Therefore, it is inevitable to build a public brand service center. Rucheng Baimao Tea Public Brand Service Center, focusing on the field of brand construction, is the first characteristic one in Rucheng County, aiming to promote the upgrading of the Rucheng Baimao Tea industry, and serve the development of the public brand of Rucheng Baimao Tea.

 

Rucheng Baimao Tea Public Brand Service Center will provide brand marketing, enterprise brand upgrading, talent training and other public services required for the development of Rucheng Baimao Tea industry, and gradually establish “five pools”-- industrial expert pool, e-commerce talent pool, industrial resource pool, brand selection pool and marketing database, to provide strong support for the high-quality development of Rucheng Baimao Tea industry.