As one of the main activities of the consumption season, the “2023 First China Fuyin Culture-Silver Jewelry Festival” was launched on Tmall and Taobao from September 9 to 10. And a silver product exhibition and live streaming sales were held at Wuling Square on September 21 to 22.

 

There were 20 local silver products enterprises participating in the exhibition and live streaming sales, including well-known enterprises such as Jiule Silver Jewelry and Guiyintang. 

 

The exhibition featured a wide variety of silver products, including silverware, silver jewelry, and handmade intangible cultural heritage silver products.

 

 

The number of enterprises participating in online and offline sales during the festival reached nearly 100, with sales expected to exceed 100 million yuan.

 

The festival aims to promote the inheritance and development of the silver culture in Chenzhou City, stimulate consumption, involve more consumers and tourists in the event through diversified channels.