The Hunan Provincial Department of Culture and Tourism released Hunan's cultural tourism data in 2023 on January 26. Throughout 2023, Hunan received 657.8122 million tourist visits, a year-on-year increase of 51.28%. Of the total, the number of domestic trips rose 51.05% to 656.6913 million; that of inbound trips grew 13.5 times to 1.1209 million. The province's total tourism revenue amounted to 956.518 billion yuan, up by 47.43% year on year. Of the total, the domestic tourism revenue expanded 47.16% to 954.514 billion yuan and the foreign exchange earnings from inbound tourism surged 11.8 times to 290 million USD.