“When I came back to start a business in 2013, this place was still a primitive secondary forest that had never been developed eleven years ago,” said Song Wande, chairman of Deshoushan Tourism Investment and Development Company in Rucheng County, mentioning his surprise at its natural scenery when he came here for the first time.
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Deshou Mountain Forest Park is located eight kilometers away from Reshui Town, Rucheng County, covering a total area of 1,200 hectares, with the highest altitude of 1,088 meters and a forest coverage rate of 98%.
The green mountains, ancient trees, mountain springs and rugged rocks make it a paradise on the earth.
“How to develop Deshou Mountain with lush vegetation and pleasant environment into a national high-altitude elderly care and forest wellness base” is a question that Song Wande has been thinking about.
He has invested 220 million yuan in infrastructure construction of Deshou Mountain, making the green mountains and waters vibrant. In this way, the development project of Deshou Mountain was selected as a talent support project by the country in 2020.
Deshou Mountain Forest Park has also won many honorary titles--a national 3A scenic spot, a leading enterprise in Hunan’s forestry industry, a five-star leisure agricultural manor in Hunan province and a four-star forest attraction in Hunan province.
Song Wande has been rated as a model worker in Rucheng County, a national tourism talent, and one of top ten returning entrepreneurship talents.
Today’s Deshou Mountain is a wellness tourism forest park that integrates nature reserves, forest park, forest farms and nurseries. It has built more than 20 scenic spots such as Feitian Bridge and Qinglong Pond, as well as wonderful amusement projects. It can receive over 200,000 tourists every year and provide job opportunities for local people.
During the targeted poverty alleviation period, it cooperated with other enterprises to provide paired assistance for 697 poor households.
It has indeed achieved the goal of ecological beauty, prosperous industries and rich people.
In Rucheng County, there are many like Song Wande who return their hometown to help locals. After a series of investigations, Rucheng has identified over 1,100 such people, including local intellectuals and successful individuals who run businesses outside their hometowns.
Driven by these people, the current tourism resources in Rucheng County have gathered, characteristic industries like small chili pepper, small yellow ginger and Baimao tea are becoming stronger. Such emerging industries as edible mushrooms and flower nurseries have been developed. And it has opened over one hundred employment workshops, laying a solid foundation for promoting industrial efficiency and increasing farmers’ income.
Next, Rucheng County will continue to strengthen interaction with local elites, and encourage them to come back for high-quality development of their hometowns.