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Jiahe County creates new engines for consumption growth

2024-07-23

An electronic music festival was held in the family hot spring water world of Jiahe Yuzhong Hot Spring Scenic Area recently. 

 

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To attract more tourists and enhance the experience of nighttime hot spring tourism, an electronic music festival was held in the scenic area, with over 10,000 tourist trips per day received, a year-on-year increase of 200%.
 
The water world is a sub project of Yuzhong Hot Spring Town, one of the top 20 iconic cultural tourism projects in the city. The water park has many entertainment projects like swimming, hot spring soaking, drifting and rainbow slides. It lights up the night sky of the city, activates the infinite vitality of the nighttime economy, becoming a hotspot for stimulating consumption in Jiahe County. 
 
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There is a food street around the water world, with snack shops, barbecue shops, specialty stores, etc. As night falls, the food street is crowded with tourists. 
 
In recent years, Jiahe County has focused on fostering new engines for consumption growth.
 
Relying on its advantageous resources, the county government has worked to enrich and expand consumption scenarios, and develop the county into a strong cultural tourism county. 
 
At present, Jiahe has built 7 provincial-level rural tourism sites, like Puman Sanhui Farm, as well as 4 national 3A scenic spots including Xiao Ke’s former residence, Jiulaofeng, Yuzhong Hot Spring, and Jiahe National Forest Park. 
 
It has also developed characteristic cultural and tourism products such as Jiajin Camellia Oil. 
 
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Among them, the “Kuang Yidao” cast iron pot and cutting tool series won the gold medal in the 2022 Hunan Provincial Cultural Tourism Commodity Competition. The products of Liangbadao Technology Company won the silver medal. 
 
In 2023, Jiahe Yuzhong Hot Spring was selected as one of the first batch of Hunan’s cultural and tourism consumption scenarios.
 
Jiajin Camellia Oil won the Silver Award in the 2023 Hunan Provincial Cultural Tourism Commodity Competition. 
 
Jiahe Wedding Songs was included among the “Top Ten Innovative Cases of Intangible Cultural Heritage Tourism Experience in 2024” nationwide.
 
To promote the construction of a food town in Hunan, the county government focuses on promoting the deep integration of food and related industries like culture and tourism. 
 
By implementing the Hunan cuisine brand building project, the county combines Jiahe food with Shennong farming culture and Jiahe traditional culture. It has formulated the development plan of the food industry. It aims to refine 20 famous dishes, make famous restaurants stronger, and cultivate famous Hunan cuisine chefs.
 
It will focus on creating Jinping Avenue and Jiabinhu food streets to promote the nighttime economy. 
 
To help Jiahe cuisine go outside, the county government regularly holds events such as farmers’ harvest festival, tourism festival and food expo, and conducts evaluations of top ten ingredient bases, top 20 famous dishes and 50 Internet-famous restaurants. 
 
Jiahe fried ciba (glutinous rice cake) has been highly recommended by CCTV. 
 
The hog feast and Jiahe culinary feast won the theme creative award.