Livestreaming e-commerce boosts entrepreneurship
2024-08-06
“Anren County is a major rapeseed planting county with about 300,000 mu (20,000 hectares) of rapeseed planting bases. It has held over 10 consecutive rapeseed flower festivals. It’s a national demonstration project for mechanized production of rapeseed from 2015 to 2016. The rapeseed oil is a green agricultural product without any additives...”
On August 1, at an online entrepreneurship training session held at the Anren County Employment Service Center, trainees were doing livestreaming and received over 100 orders from Guangdong, Zhejiang, Heilongjiang and other provinces.
The government of Anren County encourages and supports people to carry out entrepreneurial activities through livestreaming.
Zhang Zhihui is a college student. He started an online media company with five other college students, mainly selling products and doing media advertising on Douyin platform through livestreaming.
After participating in the livestreaming training session, he systematically learned the knowledge of livestreaming entrepreneurship planning, livestreaming operation design, e-commerce management, and commodity photography. He got the first prize at the first online entrepreneurship contest (Anren station).
Zhang Zhihui said that the company has 15 employees, and provides job opportunities for over 500 villagers. They have sold the agricultural products in Anren County to other places in the country and even to the world.
Anren County hires experienced entrepreneurship training instructors every year to impart villagers entrepreneurial knowledge about livestreaming and provide guidance on successful entrepreneurship.
As of now, over 5,000 people have received training sessions in the county, and more than 10 entrepreneurship lectures and salons have been organized, with the highest success rate of entrepreneurship in the city.
According to statistics, there are currently over 1,000 online entrepreneurs in Anren County, driving employment for more than 3,000 people.
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