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Chenzhou holds New Year’s goods festival in Changsha

2025-01-22

 A special New Year’s Chenzhou Goods Festival was held at Taiping Street in Changsha from January 18 to 20. This event aims to deeply expand the markets of “Chenpin Chenwei” brand in Changsha and provide citizens with a unique shopping experience. 

 

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The New Year’s goods production and sales docking meeting was held on the second floor of “Chenpin Chenwei” Brand Marketing Center on the afternoon of January 19. Agricultural products from 11 counties and districts in Chenzhou were showcased, including Anren high-quality rice, Guiyang characteristic oil tea and Rucheng chili pepper, presenting the fruitful results made by Chenzhou in agriculture.
 
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The outdoor New Year’s good display and tasting area is open for visitors from 10:00 to 17:00 every day near the traditional theatrical stage on Taiping Street. 
 
Visitors can scan QR codes for online purchases or go to the second floor of the marketing center for on-site purchases. This greatly enhances shopping convenience and participation.  
 
On the afternoon of January 18 and 19 from 15:00 to 17:00, several well-known internet celebrities livestreamed in turns to promote quality products and local customs of Chenzhou. 
 
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They vividly introduced the products and told the related stories, interspersed with showcasing the natural scenery and profound culture of Chenzhou, such as the mysterious Mangshan and beautiful Dongjiang Lake.
 
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In addition, those who purchased enough New Year’s goods could get  coupons for scenic spots and homestay inns, discounts and free gifts. 
 
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This event has built a bridge between supply and demand of agricultural products, added a strong local flavor to the Spring Festival, and allowed more consumers to appreciate the unique charm of Chenzhou’s characteristic agricultural products. 
 
 
Chinese source: rednet