Walking into the Shanghuangmen Historical and Cultural Block, the red lanterns hung up high, colorful ribbons fluttering in the wind, and the promotional video “New Year’s Flavor” being played bring a festive atmosphere. 

 

Exciting performances were staged in turns, like Qi Opera with local characteristics, burning incense dragon dance, and modern song and dance, attracting many citizens and tourists to stop and watch.

 

Rucheng’s speciality display became a major highlight at the event. 17 dishes including Xiangnan beef, Xiangru fish head and Rucheng bean root were showcased. Tourists can taste authentic Rucheng cuisine, gain a deeper understanding of the culinary culture and production techniques, and feel the charm of Rucheng cuisine. 

 

Apart from food exhibition, the event also features a food tasting area, a New Year’s goods market, a promotion area for New Year’s goods from 14 townships, dragon lantern festivals and other cultural performances. 

 

 

In addition, livestreaming activities were launched to help sell agricultural products and promote Rucheng’s characteristic agricultural products to the whole country through online platforms. 

 

The lottery activity also attracted many citizens and tourists to participate. 

 

This celebration will last from January 23 to January 27. The event can not only create a strong festive atmosphere for residents and tourists, but also can further promote excellent traditional Chinese culture, adding more joy to the upcoming Spring Festival.

 

In recent years, the county government has made good use of excellent traditional Chinese culture to create new highlights in Rucheng’s cultural tourism. It has fully utilized the abundant ancient architecture and Red tourism resources, implemented the quality improvement project for the Neo-Confucianism Town Scenic Area, and upgraded the quality of four streets and eight views.

 

 

 

Through events or topics that spread quickly on the Internet, it has attracted tens of thousands of citizens and tourists. 

 

Colorful activities like cole flower festival, tea culture festival and shaiqiu festival, as well as high-quality events like Hunan Rural Cultural and Tourism Festival, Outdoor Fitness and Leisure Conference have been held to enhance its reputation.

 

 

At the same time, it has implemented the “excellent traditional culture inheritance project”, and conducted village discussions and intangible cultural heritage exhibitions in ancestral halls, injecting new vitality into the cultural inheritance and development of Rucheng county. 

 

Chinese source: rednet