Since the beginning of this year, Guiyang County has made great efforts to develop the e-commerce industry. Through effective measures such as policy support and rent reduction, Guiyang County’s Yunchuang E-commerce (cross-border) Industrial Park has been gradually put into operation, and started the marketing operation of its home furnishing brands based on the good momentum that the home furnishing enterprises have gradually settled and some have been put into production in Guiyang.

 

With the help of the commerce and other related departments, some local enterprises in Guiyang have signed in-depth cooperation agreements with popular live streamers, who have over one million followers, to provide one-stop services for online sales of Guiyang’s home furnishing brands.

 

 

 

“Little Seal”, a popular online celebrity, has reached a long-term cooperation agreement with some enterprises in Guiyang Yanshan Furniture Industrial Park, hoping to help them achieve good sales in the second half year by making good use of social e-commerce platform, online traffic, supply chain and other resources to carry out online sales.

 

“The epidemic has brought certain pressure to the operation of enterprises. In order to enhance the confidence of consumers, we hope to jointly explore new sales markets with local live streamers. Through in-depth cooperation, the two sides will work together to establish an influencer training camp for live-streaming sales, so that our employees can also join the team, and finally grow into a professional online celebrity team.” said Xie Fengqi, head of Haoying Furniture, “We hope to open up new channels in this way to attract local customers and potential consumers with the help of live-streaming platforms.”

 

The head of Bureau of Commerce in Guiyang County said that in the second half of 2021, it will also take the initiative to explore new ways of live-streaming marketing, help the home furnishing industry embrace live streaming for sales, and to help enterprises compete for time, traffic and market during the peak sales season, foster and strengthen the new momentum of online marketing of Guiyang’s home furnishing enterprises.