It was learned from the tourism department of Zixing city on July 6, 2015 that from January to June of this year, Zixing city’s tourism market was kept hot. 2.9187million visitors from domestic and abroad were received by Zixing city, contributing 1.865billion yuan tourism revenue to the city, up 11.73% and 10.16% respectively.

In recent years, focused on the development of tourism industry as the key way of adjustment of structure and transformation of mode, Zixing city forcefully implemented “10-billion-yuan investment plan for tourism”with the core of Dongjiang Lake, especially on the standardization, digitization and branding of the landscape. Till now, Dongjiang lake has been approved as national wetland park and national demonstration of ecological tourism. It is being processed to the final sprinting stage for the state’s checking of establishment of national 5A landscape.

In order to improve the tourism economy, Zixing city handled out overall layout of special tourism as leisure tourism, cultural tourism, ecological tourism, fitness tourism, rural tourism, and etc. along with the establishment of national 5A landscape of Dongjiang Lake landscape. Tianwangzhai, Huilong mountain, Swan mountain, Tangxi Yan Emperor hot spring, and some other spots were developed and opened to public that people can enjoy different kinds of trips there. Zixing city’s tourism industry reached “six deepening” on transformation from regional tourism to whole region tourism, from single sight viewing tourism to ecological vocational tourism, from ticket economy to comprehensive industry, from regional brand to international brand, from department promotion to all-people participation, and from government-guided to social subject.

In 2015, Zixing city established a cultural tourism financing platform. 30million yuan special guiding capitals for the development of tourism cultural industry were allocated by Zixing finance, which were mainly used to support the improvement of tourism industry. The upgrading of Jiangbin International 5-start Hotel, upgrading of Wudaoyicun of Bailang, construction of Xiangtianxia- Miaojiang small town, construction of Tangxi Yan Emperor hot spring and some other leisure tourism projects, and infrastructure construction projects as Dongjiangwan scenic belt along the river, ring road of the lake, and etc. were benefited from the special capitals.

In the first half year of 2015, ZIxing city held series tourism activities as “3rd Dongjiang Lake- Miaojiang Cole Festival”, “Dongjiang Lake (Bailang) 3rd Peach Flower Festival”, “2015 Dongjiang Lake (Zhoumensi) Pear Flower Festival”, “Tuanjie Yao Village Waxberry Festival”, “Dongjiang Lake (Sandu) 1st Lotus Festival”, and etc., which helped to further popularize the tourism “name card” of Zixing city and promote the tourism there hotter and hotter.