In order to further study and implement Xi Jinping's socialist ideology with Chinese characteristics in the new era and the spirit of the 19th National Congress, improve the professional accomplishment and skills of the employees in the cultural tourism industry, strengthen the awareness of quality, standards and services in the industry, and promote the further upgrading of the cultural tourism industry service in our city, the opening ceremony of Chenzhou Cultural Tourism Industry Service Quality Improvement Week was held at Wyndham Hotel on the morning of August 26.

The events were sponsored by Chenzhou Municipal Bureau of Culture, Municipal Association for Promoting Tourism and Cultural Industry, Municipal Tourist Scenic Area Association, Municipal Tourist Hotel Association, Municipal Travel Agency Association, Municipal Tour Guide Association, Municipal Self-Driving Tour and Camping RV Association. More than 270 people participated in the activities, including the main directors of travel agencies, trade associations, tour bus and boat (fleet) companies and some tour guides

Wu Qilong, Director-General of Chenzhou Municipal of Culture, Tourism, Radio, Television and Sport, delivered a speech at the event and made a brief review of the improvement of service quality in the cultural tourism industry in recent years. During this week, a total of six activities of cultural tourism industry lecture, safety production training, training seminar on improving service quality of scenic spots and tourist guides, travel agencies and tourist hotels, and tourism hotel service etiquette contest, will be arranged. He hoped that all counties, cities and enterprises would earnestly carry out learning, observation and exchange around the theme of the activities, and strive to learn something important.

He Jianxiang, Vice Mayor of Chenzhou Municipal People's Government, made a speech at the event. She hoped that we will take this week as an opportunity to raise awareness, organize carefully, innovate the way of activities, enrich the content of activities, strictly observe the discipline of activities and pay attention to the actual results of activities, show the spiritual outlook of the cultural tourism industry in the new era, and set off a new upsurge of improving the quality of services in the cultural tourism industry in the city, so as to make new and greater contributions to the construction of the "Five Chenzhou", "New Growth Pole" in Hunan and the realization of people's yearning for a better life!

After the opening ceremony, a lecture for the cultural tourism industry in Chenzhou City was held, presided over by Wu Qilong, Director of the Municipal Bureau of Culture, Tourism, Radio, Television and Sport. The main speaker was Professor Zhang Jianyong, the former supervisor of Jishou University, the annual figure of China Cultural Industry in 2018, Dean of China Rural Tourism Development Institute, Jishou University, and Director of Master's Degree in Tourism Management, Jishou University. Professor Zhang has made a thorough exchange and sharing with the participants on the issue of integration of culture and tourism through explaining the logical relationship of the development of culture and tourism, the ways and means of integration of culture and tourism in the field of cultural tourism, and the successful cases of building the culture and tourism brands.