On September 12, 2012, on the opening ceremony of 2012 China Hunan international tourism festival & 2nd Chenzhou international leisure and tourism cultural festival, the tourism resources with same ecological characteristic at the same latitude will be gathered together.
Northern latitude 25°; Hot spring alliance; Event planning
The regions at Northern latitude 25°is a well-known golden climatic ecological belt, the life belt for leisure, vacation and health maintenance. Because of its unique climatic and geological features, there are many famous hot springs formed in the belt. In China, if taking Chenzhou heaven hot spring, Longnv hot spring, Rucheng hot spring in the south of Hunan as the center of the belt, there are Beitou hot spring of Taiwan in the east and Tengchong hot spring of Yunnan in the west.
There are also many famous hot springs at the northern latitude 25°belt worldwide. On the opening ceremony of 2012 China Hunan international tourism festival & 2nd Chenzhou international leisure and tourism cultural festival on September 12, 2012, the tourism resources with same ecological characteristic at the same latitude will be gathered together. The tourism representatives from Chenzhou, Xiamen, Kunming, Longsheng, Tengchong, Mexico, Burma, Egypt and other cities will sign the memorandum of cooperation to forge the “northern latitude 25°& hot spring tourism circle” and reach the resource integration across regions.
After creating the brand as “the city of hot spring in China” in 2007, Chenzhou government positively implement the fine hot spring development strategy to cultivate special hot spring culture and forge the hot spring leisure tourism industry with its four representatives: Heaven, Rucheng, Longnv and Yuelai.
The establishment of “north latitude 25° and hot spring tourism circle” is another initiative for Chenzhou to seek international cooperation. With this international cooperation, Chenzhou hot springs can learn more advanced management models and services from others as well as sharing guests among hot springs. Furthermore, alliance members can work together to develop more hot spring resources with better network, improve the market, share and formulate hot spring industry standards, and boost the establishment of international hot spring colony to improve tourism industry and social economy and reach a win-win situation.
Different from ordinary hot spring cooperation, this alliance is on the basis of northern latitude 25°. It is a complete new concept under this competitive tourism market, which can arouse audience curiosity of learning more details of hot springs. Furthermore, all the members can carry out series of marketing activities with their hot spring brand advantages for popularizing this special theme brand and attracting more tourists as well as investments so as to enhance the global visibility of Chenzhou characteristic hot spring tourism brand, and achieve integrated marketing of tourism resources.