This beer festival is one of the serial activities organized by Zixing City to welcome the second Hunan Tourism Development Conference. The beer festival integrated culture, cuisine, fashion and leisure, aiming to further stimulate the vitality of the consumer market and boost the nighttime economy.  

 

 

The beer festival was broadcast live to draw tourists. More than 160 million people watched the festival online through various live broadcast platforms. Free bus service was provided for those attending the festival. 

 

During the festival, real estate developers, hotels, automobile distributors and other enterprises carried out marketing and signing activities, attracting more consumers to sign agreements. 

 

The 7-day festival attracted 450,000 people, with consumption of over 120 million yuan from real estate, cars, hotels, catering, entertainment and others. 

 

 

In recent years, Zixing City has continued to tap into potential of the nighttime economy, introduced a series of policies, and continuously enriched urban nighttime economy formats such as nighttime shopping, catering, culture and entertainment, to better meet the nighttime consumption needs of the people. 

 

The city has continued to develop “nighttime economy” consumption formats such as nighttime performances, night tours and food, as well as to make Zixing’s cultural and tourism brand more well-known through various activities like beer festival, music festival, night market and intangible cultural heritage performances, injecting new vitality into regional economic development.