At 19:00 p.m. on September 12, the 2020 Chenzhou (Dongjiang Lake) Tsingtao Beer Festival with the theme of "Gathering in Chenzhou and Drinking for Dongjiang Lake" will be held in Dongjiang Cultural Square in Zixing City. In Tsingtao Beer (Chenzhou) Co., Ltd., General Manager Bi Shanhao was interviewed by Red Net Moment reporter. He told us about the centennial quality inheritance of Tsingtao Beer and its cultural interaction with Chenzhou people.

Tsingtao Beer is an outstanding brand which has gone through 117 years. It has been 30 years since Tsingtao Beer Festival was held in 1991. Why does Tsingtao Beer stand out among many brands and keep vigorous vitality all the time and become a world-famous brand for a century. According to Bi Shanhao, this is due to the high quality of Tsingtao Beer itself and the cornerstone of its survival to ensure product quality. 

During the 100 years of development, Tsingtao Beer has always followed the development of the times, paying attention to the interaction with young people, not only taking the road of youth, but also leading the trend of the times in inheritance and innovation. Tsingtao Beer Festival is held to perfectly combine pop music, food, etc. with Tsingtao beer to meet the consumption needs of young people, find new market space and explore new business models.

Tsingtao Beer Festival, held in Zixing City, is now in its seventh year. What is the original intention of holding the Tsingtao Beer Festival in Zixing for many years. Bi Shanhao said frankly that beer is an alcoholic drink that conveys passion and happiness. Tsingtao International Beer Festival has been held for 30 times and has been widely recognized by the society. Our original intention is to copy the Tsingtao International Beer Festival, so that the people of Chenzhou can feel the passion, carnival and joy of Tsingtao Beer at home. At the same time of spreading the culture of Tsingtao beer, we should pay more back to the customers.

Full of fashion elements of the "Good Luck".

In addition, in order to cater to the trend of beer culture and fashion beer packaging and other fashion consumer needs, Tsingtao Beer has created new differentiated competitive advantages in the era of consumption upgrading. While developing "Classic 1903, whole wheat white beer, black beer, Pearson" and other high-end categories, Tsingtao Beer has continuously produced customized products and opened 1903 community living room in the landmark of first tier cities in China.

Zixing Tsingtao Beer Music Bar

In Zixing, Tsingtao Beer has meticulously built a music bar. The decoration of the shop is in accordance with the "modern industrial style", combining the fashion elements with the Tsing beer elements, keeping up with the trend and conforming to the retro trend. It is very in line with the aesthetic pursuit of young people nowadays, which is unique, fashionable and high-end. Here, they can not only enjoy all kinds of craft beer and unique beer culture, but also experience high-quality beer and food culture.

The main venue of 2020 Chenzhou (Dongjiang Lake) Tsingtao Beer Festival.

Tsingtao Beer Photo Area

"Only for brewing good beer" in 117 years, they concentrated on one thing without any distractions. In 117 years, they only focused on doing one thing well. They could sit on the cold bench and work hard. This is the quality belief of Tsing beer people. "Good people make good beer" is a qualified winemaker who focuses on, loves and concentrates on his favorite specialty.

The perfect combination of fashion and quality has created a "butterfly change" of Tsingtao beer from a century old brand to a century old popular brand. Chenzhou people are looking forward to meeting Tsingtao beer more happily.