The local government formulated a detailed promotion and implementation plan to help farmers and enterprises. The staff of the official Wechat channel of Anren Speciality visited the planting base in Shiyun Village three times, and reached the cooperation intention of livestreaming events with farmers seven days in advance, covering many characteristic agricultural products of Dukou Town like water chestnut, vegetable oil and honey. 

 

During the live broadcast, the local anchor Li Xiaoqiong vividly introduced the agricultural products and ate them. And Liu Weixi, a leader of the town also further promoted the products in the broadcast room. 

 

Within two hours of livestreaming, more than 750 kilograms of water chestnuts were sold and the surrounding viewers were attracted to pick water chestnuts on site. Around 10,000 netizens watched the livestreaming with the highest number of 2,956 viewers and 34,000 likes. This directly brought farmers income of about 10,000 yuan.